Lululemon: elevating the world from mediocrity to greatness!

I never intended for this to be a blog about the hilarity of Objectivist culture, but it really is the gift that keeps on (ironically?) giving.  So two things for today: the first is that the DVD release of Atlas Shrugged: Part 1 shipped with a cover describing the film as an adaptation of “Ayn Rand’s classic novel of courage and self-sacrifice,” which naturally has made fans of the author flip their individual (as opposed to collective) shits.  The A.V. Club has already covered this much more hilariously than I can, so just go read that.  And in any case, I’d rather talk about the second item, which is this post from the lululemon blog (thanks, Jacqui!).  Apparently the company’s bag put “Who is John Galt?” on their shopping bags.  I knew their bags were annoying…

Dance like nobody's watching, and some other crap. Oh my god, does that really say "Children are the orgasm of life"?! ew ew ew ew ew ew ew ew ew ew
…but not THAT annoying.  According to the post:

lululemon’s founder, Chip Wilson, first read this book when he was eighteen years old working away from home. Only later, looking back, did he realize the impact the book’s ideology had on his quest to elevate the world from mediocrity to greatness (it is not coincidental that this is lululemon’s company vision).

He’s elevating the world to greatness–through comfortable athletic wear and other yoga-related accessories!  You know, yoga–the ancient Indian meditative practice that teaches transcendence of the individual ego and being in the present moment by accepting one’s strengths and limitations?  That doesn’t seem to pair so well with admonishing people who “choose mediocrity,” much less with the writings of a woman who venerated the human ego above all else, and frankly seemed to hate all forms of eastern spiritualism with great passion.  Off the top of my head, at least two of the villains in Atlas Shrugged–Ma Chalmers and Ivy Starnes–subscribe to eastern spiritual philosophies; even the decision to transport Chalmers’ soy crop instead of the nation’s wheat harvest marks the part of country’s downward spiral in the resulting food shortage.  Additionally, Rand said later in life that the model for her male protagonists was the lead character in a film she had seen about a British soldier subduing a rebellion in colonial India.  The point being, Ayn Rand–not so big on the subcontinent.

But that’s all rather beside the point, because YOU MAKE YOGA APPAREL–sports bras are about the only elevating thing you do.


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